How does a writer go from good to popular? Write better, of course – something you and I would agree readily. But most often than not, one would have ended up writing very well, only to end up as a ‘good’ writer, and not necessarily a popular one at that! Who then gets the ‘popular’ ‘vote’ or ‘like’, if you will? Let’s guess: a. someone who has done monumental deeds – lot of them, a lot more than they could finish writing about. They can spend the rest of their glorious lives cherry picking delicious episodes from their adventures and serve them up hot and spicy to drooling readers;b. Someone who has clout, and can have the parliament ducking for cover when the individual sneezes. They will have a cohort of faithful who will drum up enough noise about their idol’s writing, that the world is gifted with real-time updates of the said individual’s literary pursuits;, c. Someone in whom resides the most deadly triumvirate of an illusionist, a hypnotist and a tantric. They need no one to endorse their writing, but only need to have the air of a conscience keeper of the masses, with a grave tone and a graver promotional line. In short they are all set to become the next messiah in their part of the world; and finally, d. someone who had a swell marketing career and then decided to take a stab at creativity.
What about the writers who aren’t attracted by any of these categories and those who choose to repel from them? They’ll probably be eagerly joining up fraternities that deride and ridicule members of the aforementioned classes of individuals aka writers.
Naturally, because they are mostly at the mercy of people who are ‘nice’ to them. The ‘nice’ brigade. Make no mistake, this is a dragon rapidly growing in size, and will start treading mindlessly over our magnificent structures. This is very much akin to the massive army of sentinels that awed us in ‘The Matrix’ trilogy. What do the nice ones do? They want peace on earth, which we all do too of course. But, while it’s unclear if they are doing any bit for the peace that’s eluding the geopolitical hotspots in this world, they will certainly praise our writers to the skies and avoid the remotest possibility of conflict. Here’s a poor chap who has lost sleep over a critique of the growing popularity of visuals in social media, and goes about urging people to read his piece. The first chap who comes along – just our writer-critic’s luck – is from the nice brigade. The latter, as he begins reading, has a benign smile plastered on his face, which remains static till the last line of the essay. He looks up at our writer and says it was absolutely fantastic and his vocabulary was exquisite, and that he has style. Keep writing, you’ll do great, he says. Er, what about the critique? Oh, he just remembered he had to rush for a meeting. See you around buddy, keep up the good writing. Never the one to give up, our writer continues hawking his thoughts to other likely buyers.
The nice guys, if one were to think, are probably striving to grow their social network (including the virtual one). Their elating feedback is bound to lift anyone’s spirits up, and bingo, they have collected another ‘friend’. The next time the writer comes out with a piece, they’d have chosen to ignore, as the writing would do anything but boost their social status. So our writer waits up for a while – their readership has remained as low as their toddler’s age-, and decides to knock on Nicey’s door. Nicey is at their effervescent best. Hi there, how do you do? But of course I will read your stuff. I thought you had stopped writing these days. Do show me no, quick. Nicey does a quick scan through. There you go, brilliant as always. Writer says, ‘c’mon you are being nice’. Nicey says, naah, you know I never believe in complimenting people for the sake of it. Wish I could write like you. This is followed by an abrupt silence. Our writer, being the sensitive sort, decides to change the topic, and Nicey all but hugs the opportunity tight.
Our writer by now knows better than to expect any real connect between the world and their writing. People, he reckons, will make time for ideas, but only from certain people, a privileged lot at that!